Advertising Collectibles Books

I saw this book on the shelf and opened it ever so gently and reverently. Those beautiful pictures of Lionel Trains reproduced from the old catalogs graced the pages. I went back in time for a few moments and tried to recall those days so long ago. I relived for a very fleeting moment that era and in a blink of the eye it was gone. But I savored the moment and put it away somewhere special to take out again perhaps on a rainy day as I gaze out my window in a bit of melancholy and think how long ago it was when I held my first Lionel Train. Flipping through the pages of this book is a moving experience if you grew up with Lionel Trains as I did. Collecting Lionel Trains and the catalogs was truly a family affair and one I will always cherish. This is an important book for me. I don't have to take out my Lionel catalogs with their yellowing and brittle pages or pull out streamlined passenger cars or boxcars from my closet in orange boxes now crumbling at the edges. I can sit down and open this book and gaze into the past and just remember. Just remembering is good enough these days. Just remembering when.

A "must have" for Lionel Train enthusiasts. I'm not sure who enjoys it the most, my 60 year old husband or our three year old grandson! Ours is getting so dog-eared from hours of enjoyment that we might need to think about a repalacement!

Officially licensed by Lionel itself, The Art Of Lionel Trains: Toy Trains And American Dreams by Roger Carp is more than just a simple showcase of promotional art that the Lionel company used to advertise their classic model locomotives; its informed and informative text follows the journey and evolution of the internationally famous model railroading company and its various products that inspired hobbies and dreams in households across America. Illustrated throughout in full color and a highly recommended addition to any personal or community library Railroading History collection, The Art Of Lionel Trains is as much a trip down memory lane for model train buffs as it is a peek to an era when advertising art was lively yet simple.

The book is a beauty (as a graphic arts product) but as the review title reads I am a little bit disapointed. Don't get me wrong. I like Roger Carp and his writting. In fact, he is almost the only reason I am suscriber to TCC magazine. However the book, in my humble opinion, falls short in the two aspects one could possible focus on: the Lionel art and the information about it. The illustations though as nice as we expect from Lionel history are pretty much common for Lionel enthusiasts and very well known from long ago. One could think that being this a book about Lionel art something special would appear.

The text did not contribute much to the common knowledge of Lionel aficionados. Commom places such as the bond between fathers and sons and the search for security during rough times, fill most of the space in the book. Not even short biographies of artists as important as Robert Sherman appear in the text. Carp's great sense of humor is also pretty much absent.

In short, I think the other superb books by Roger Carp left me expecting more than real life provides. Everyone has the right to some "failure". In the case of Roger Carp I think this book fills the bill for that.

"Saying 'Lionel' to anyone over the age of 40 brings forth nods of recognition and stories of smoking, whistling trains chugging around Christmas trees."

"The Art of Lionel Trains" is a showcase of familiar images, famous pictures and the artwork from catalog covers, newspaper advertising and other marketing pieces. Some of the pictures are sentimental and show the dreams of children.

When my mother bought my husband his first Lionel Train, I think he spent most of one afternoon putting the track together and then would amuse our cats by running the train at least once a day, complete with smoke billowing about in our mostly empty room. I kept wondering what was burning. My memories of Lionel Trains now include cats jumping across tracks to avoid the impending doom. They were actually quite fascinated for weeks.

This book highlights classic Lionel trains, helps to revive memories of toy trains from the past and analyzes art and its relationship to dreams and values.

The Chapters Include:

Dreams of Ambition 1900-1923
Dreams of Consumption 1920-1933
Dreams of Authority 1931-1947
Dreams of Security 1946-1964
Dreams of Nostalgia 1963-1993
Dreams of Tomorrow 1990-2003

This book is a history of Lionel Trains from 1900-2003 and is the perfect gift for Lionel Train fans everywhere. Each chapter contains detailed information on all things train through an analysis of advertising.

What I noticed, is a sense of family unity throughout the pictures. It also seems that a Lionel Train looks best with a Christmas tree. Artists actually started promoting this idea back in the1920s. The text in the advertising is readable in most cases. You have to love the pictures of the poor kids watching while "grandpa and dad" took over the train tracks.

Roger Carp has been a member of the editorial staff of Classic Toy Trains magazine since 1988. You might want to look for additional selections by Roger Carp:

The World's Greatest Toy Train Maker: Insiders Remember Lionel

Classic Lionel Display Layouts You Can Build

~The Rebecca Review

I have found this collection of advertising characters indispensable as reference. A brief history of the subject matter is included and reads well. The lack of an index is perplexing, and given the occupations of its authors the cover design should have been a little more proficient. Otherwise it is well worth a look or two or three.

My wife and I had fun laughing at some of the characters in this book. Apparently there was NOTHING you couldn't make fun of back in the 1950s.

Even if you're not interested in advertising this is still an enjoyable little book, fun to look at while sipping tea on a rainy afternoon. Well worth the money.

My brother is a commercial artist and his personal artistic style is kind of "retro". I got this book for him for his birthday because I though he might like to have it around for inspiration just in case he needed some someday. I was right! He loved it. I was surprised at the size of the book. It's kind of small, but it gets it's point across just fine. Being a fan of nostalgia, I wouldn't mind having it for myself.

The compilers have done a wonderful job; the layouts are absolutely marvelous, a real pleasure to flip through, great retro colors used, and should be an essential addition to the collection of anyone who enjoys 50s & 60s graphics.

Tons of product logos here, with the bulk of them from the 30s to the 70s. These are reproduced very well, and each of them is dated and carries a two-line description of their purpose and company origin. There are a few pages of introductory front matter that summarize the history of product logos, but the meat of the book is taken up by the graphics, with anywhere from one to four logos per page. I didn't know there were so many anthropomorphic logos, among them Mr. Coffee Nerves, Mr. Dee-Lish, Mr. TV Tube, Phillips Screw Man, Johnny-One-Note, Miss My-T-Fine, Miss Fluffy Rice and Mr. Weatherball. Many of them you'll recognize, and some of them you won't, but all of them will delight you.

I thought I had a lot of Mt Dew advertising and collectible pieces, but after reading this book, it becomes clear that I have a long way to go. This is the most comprehensive listing of Mt Dew items I have ever seen. The book is packed with hundreds of pictures and it contains many items that even advanced collectors didn't know existed. Anyone interesting in soft drink advertising, especially Mt Dew items will not be able to live without this "bible." All three of Dick's books are required for any serious Mt Dew enthusist's library.

I should state at the beginning that while I'm a collector, I'm not a collector of Mountain Dew or of any other bottled drink or its memorabilia.

My interest in D. Bridgforth's excellent book is twofold: my former addiction to another of Johnson City's early drinks created by the sage hillbillies at Tri-City Bottling Co. That drink is called Dr. Enuf and is advertised as 'the staff of life'. The truth in that claim is the fact that one bottle was never enuf.

This potion is mentioned in several publications, ie, Moon Handbooks Tennessee by Jeff Bradley; Southern Food and Cornbread Nation, two books by John Edgerton et. al.; Southern Belly by John T. Edge, et.al. and Folk Medicine in Southern Appalachia by Anthony Cavender.

As evidenced by these fine regional titles, the history rich Tri-City BC and the Tennessee Bridgforths with their Mountain Dews and Dr. Enufs are just a stump-jump from stills and medicine shows and the rest of us are the better for it.

My other interest in this book was Bridgforth's treatment of a vast inventory of patented/copywrited items into a comprehensible collection; that is, his method for transforming what could have been a meaningless hoard of artifacts into a systematic ordering of the history and patronage of a uniquely American product.

An unexpected and pleasant gift of the book were the memories that I didn't know I had, that were triggered by the bottle photos, the jingles, the signs and ads. I had forgotten that Mountain Dew and I grew up together and share a history.

As a model for Collectibles books, or better yet, for museums in print, this is one of the finest I've seen. The author has managed to order his subject without making it lifeless. Not really surprising given that Bill Bridgforth gave us the drink and his son gave us this tribute to his father's creation. My thanks to both.

This was the best book I have ever read! It changed my whole outlook on things!

I give this book 5 Stars plus more

I should state at the beginning that while I'm a collector, I'm not a collector of Mountain Dew or of any other bottled drink or its memorabilia.

My interest in D. Bridgforth's excellent book is twofold: my former addiction to another of Johnson City's early drinks created by the sage hillbillies at Tri-City Bottling Co. That drink is called Dr. Enuf and is advertised as 'the staff of life'. The truth in that claim is the fact that one bottle was never enuf.

This potion is mentioned in several publications, ie, Moon Handbooks Tennessee by Jeff Bradley; Southern Food and Cornbread Nation, two books by John Edgerton et. al.; Southern Belly by John T. Edge, et.al. and Folk Medicine in Southern Appalachia by Anthony Cavender.

As evidenced by these fine regional titles, the history rich Tri-City BC and the Tennessee Bridgforths with their Mountain Dews and Dr. Enufs are just a stump-jump from stills and medicine shows and the rest of us are the better for it.

My other interest in this book was Bridgforth's treatment of a vast inventory of patented/copywrited items into a comprehensible collection; that is, his method for transforming what could have been a meaningless hoard of artifacts into a systematic ordering of the history and patronage of a uniquely American product.

An unexpected and pleasant gift of the book were the memories that I didn't know I had, that were triggered by the bottle photos, the jingles, the signs and ads. I had forgotten that Mountain Dew and I grew up together and share a history.

As a model for Collectibles books, or better yet, for museums in print, this is one of the finest I've seen. The author has managed to order his subject without making it lifeless. Not really surprising given that Bill Bridgforth gave us the drink and his son gave us this tribute to his father's creation. My thanks to both.

Great info!! Very through!!! We have needed a book like this for years now!! This is awesome!! THANKS

An awesome collection of ads from this decade. Hundreds of pages w/ ads of all categories. Very enjoyable. I'm an advertising major & this is a fun book to own!!!

Once again, Taschen has put forth a wonderfully illustrated and highly enjoyable publication. The ads are superb. The reader can truly immerse themselves in popular culture and daily life in the United States during the 1930s. What I most appreciate is the fact that Taschen presents the materials as is; they let the ads speak for themselves. I consider it one of the best resources of popular culture from the era.

You expect a book like this to be fun, and it is! The hard sell approach, the inflated claims, and the infamous phrase, "It isn't brand X if it doesn't say Y!" (as if your brain is scrambled) ... it's all hilarious now. And even when these techniques get tedious, the drawings and paintings are colorful and well-designed by themselves.

The ads don't mention the Depression, but you can see it in the phrases "stretch your dollars" and "these days..." That's a technique auto makers adopted after Sept. 11th, as in "we're getting America moving again with 0% financing." In that sense, ad makers fashioned a social history that belongs alongside stories of travelling Okies and bread lines. These ads showed what people hoped for, what they wanted to become. And that's just as important as where they were. So while post-Sept. 11th ads wanted to get the family back to the dinner table, so Depression-era folks wanted to get their friends back for champagne and elegant dinner parties.

Still, there is enough variety here to reflect many points of view and design style. Some ads were clearly ahead of their time. Some were still mired in Victorian imagery. A few are really shocking, like the public service ad with a drawing of a sinking Lusitania with the headline, "The Lusitania Sank. So What of It?" (It was an ad for World Peaceways.)

I am no historian or designer or advertiser ... but I found this book mind-blowingly fun.

Taschen's fourth volume of the All-American Ads series provides a big look back to the day before yesterday. Steven Heller provides a short overview of the decade and explains that despite the Depression magazines, in which most of these ads appeared, had very high circulations. For a few cents readers could escape the reality of everyday life and be entertained by the features and the colourful advertisements. Naturally there is no real mention of the Depression though some of the ads sport the little NRA symbol and the words `We do our part'

The format of this book is the same as the others, nine sections (Alcohol and tobacco, Automobiles, Consumer products, Entertainment, Fashion and beauty, Food and beverages, Industry, Interiors and finally Travel) provide whole, two or four ads to a page and fortunately none of them are angled or overlap. The digital reproduction of the 1500+ ads is excellent, it is always a problem to reproduce anything that is already printed because it can create screen clash but these are reproduced with clean colors and sharp lines (thanks to 175 dpi).

Most of these ads are copy and picture heavy, stylish use of white space and clever typography was years away, though three ads for Pierce Arrow autos on pages 176-177 stand out because they do seem very modern. Illustrations rather than photography were the main visual elements with headlines and copy used to fill any space that was left.

This as a super book if you are interested in social history or want to see how copywriters created product desire more than sixty years ago or you are just curious about things your grandparents reminisce about. Maybe they remember the 1932 ads for the Pitcairn autogiro, after all no home should be without one!

The artwork is unique. The only thing to bother me was the cards had to be torn out. I knew this when I purchased them, but didn't think it'd make that big of a difference to me. It does.

If you like Victorian ephemera, this is the book of postcards you should buy. A very high quality product like most of the offerings from Dover. The postcards are beautiful and interesting.

It's funny how much and yet how little advertising has changed. These postcards will make you smile, and then make you think...

These reproductions of very old postcards from the Landauer Collection are great fun and might have gone UNdiscovered by me were it not for several family members who have become fascinated in A.T.C.s: 2 1/2" X 3 1/2/" Artist Trading Cards. The images are perfect to "remodel" and use for concocting your own cards /OR/ collages.

PLUS, you don't have to sacrifice the actual card but can copy on lighter weight Kodak paper to cut into small images. The postcards can then be used as intended for correspondence with lucky individuals who perhaps share your taste in the unusual & colorful objects used in turn-of-the-century advertising. You may find some you can't resist for your own amusement - to decorate a window sill, for example - OR - ?

The books of 24 cards (each) make interesting gifts - and even better, you can "pair" with "The Antique Advertising Paper Dolls" (isbn: # 0486240452). The cover of that collection would be a wonderful decoration for your own ALBUM of A.T.C.s. You can see how serendipitous this hobby becomes >> from postcards to trading cards to paper dolls. Reviewer mcHAIKU is pleased that each of these has an appeal even for today's teens who try to appear sophisticated/COOL yet want for themselves a slice of someone else's nostalgia!

This book is a fascinating collection of antique advertisements for entertainment acts ranging from the whimsical to the bizarre. The broadsides themselves are surprisingly readable and Jay's commentary illuminates the subject matter in a way that sheds light on multiple facets of the social context the broadsides existed within. It's an art book, an intriguing work of history, a compendium of the bizarre, a chronicle of advertising techniques, and a unique stage door view on just exactly what humans will define as "entertaining".

Ricky Jay is a national treasure. He's the head curator of a continuing collection of the curious, marginal, sometimes macabre but always compelling congregation of entertainers who have slipped through the trapdoor of time's stage. His newest masterpiece, Extraordinary Exhibitions, is a catalogue of broadsides heralding some of the strangest performers that ever graced an auditorium or a sidewalk. You'll meet Pietro Stadelmann, a seventeenth century armless dulcimer player. As well as the nameless 27 year-old Angolan "Famous African Hermaphrodite". And a South American trio whose huge excrescences extruding from their chins gave them their stage moniker "The Monstrous Craws". You can sit at the feet of Joice Heth, the 161 year-old former nursemaid of Little Georgie Washington, the marvelous showman P. T. Barnum's first client. There's singing mice, educated fleas and a Rabbi whose demonstrations of his prodigious memory were endorsed by the Pope himself. To paraphrase the immortal Charles Fort, you'll see a procession of the damned of showbiz. And thanks to the wonderful Mr. Jay, they'll walk (and bark, tumble, juggle, catch bullets, arm wrestle, rope dance and eat stones) again.

If you ever have a chance for a collector to show his collection, you run the risk of being terribly bored. Unless you yourself collect stamps, coins, thimbles, Hummel figurines, or Corvettes, you are unlikely to sympathize with the delight the collector takes in his hoard. Ricky Jay is a fascinating man; he is a master magician, a historian of show business (especially of novelty acts), and an actor in David Mamet's movies. He collects something few others do: showbills for the jugglers, magicians, animal acts, ventriloquists, and other eccentric and novelty performances through almost four centuries. Don't worry, it is far from boring. Around eighty of his specimens are on display in a large format book, _Extraordinary Exhibitions: The Wonderful Remains of an Enormous Head, the Whimsiphusicon & Death to the Savage Unitarians_ (Quantuck Lane Press). The broadsides are funny and beautiful, and Jay's learned and enthusiastic commentary about each one is on the page facing each specimen. It is all thoroughly entertaining, and like any show advertising, the posters make you wonder if the acts are really as described. There is so much verbal and graphic hyperbole on display here that a bit of incredulity is only sensible, but still: who, if confronted by an announcement for Signor Cappelli and his Learned Cats, with assurances that after he introduces his cats to the audience, they will "beat a drum, turn a spit, grind knives, strike upon an anvil, roast coffee, ring bells, set a piece of Machinery in motion to grind rice in the Italian manner with many other astonishing exercises", who, I say, would let incredulity overcome a wish to get a peek at the show?

Let me just take the three displays mentioned in the subtitle. "Wonderful Remains of an Enormous Head" were on display in London around 1840, and it was, if the description is to be believed, truly enormous, eighteen by seven feet, and weighing 1,700 pounds. What the head was, we do not know; one observer said it was likely that of a whale, and another said it was an obviously gigantic bird, fish, or lizard. The Whimsiphusicon had one of those fanciful names showmen of the 19th century enjoyed. It is advertised on a playbill for the ventriloquist Christopher Lee Sugg in 1816. Jay says, "Sugg, like a number of early magicians, was a proponent of theatrical neologism used to entice, or more likely confuse, the public." Indeed, Sugg explained on the playbill that the device was also dubbed "The Wandering Melodistical" and was a "Pill to Banish Melancholy," but it is safe to say he didn't give any secrets away until the performance. "Death to the Savage Unitarians" is on an Argentinean bill from 1842, and does not refer to the members of the religious sect, but to the country's Unitarian political group who favored a liberal rule of law and a strong central Argentinean government. They opposed the dictator Juan Manuel Rosas, and probably the phrase was included by the publicist who had drawn up the bill to ensure it would not offend the dictator. It caps an ad for "Robert and His Wife" who did magic and juggling, including "the new trick of the ceramic plates that will very much please the spectators" and "the lovely balancing act of the two dogs dressed as a Marquesa and a Marquis."

There are scores of other playbills for acts in this beautifully produced book that shows some astonishing curiosities, well annotated by the erudite collector himself. It is full of jolly whimsy, for every act depicted is shown at its best, even though it might be promising more than it could actually produce. There is a taint of regret, here, though, on every page. As the playbills frequently remind us, the like of these productions will never be seen again. Oh, how I would love to see Daniel Wildman, for instance, the first and foremost equestrian apiarist of two hundred years ago, who rode his horse standing up while five swarms of bees covered his face, swarms which would thereupon alight on specific locations the performer designated by his command.

This is a wonderful book by a truly genius author. Also, make sure you put Ricky Jay's other books on your list. He has a great mind and his books are phenomenal!
Harry Monti
Society of American Magicians
National President 1999-2000

If you find this book lying on someone's coffee table, don't pick it up--you'll be hooked! I am not an aficionado of trade cards, but I found this book to be endlessly fascinating. Cheadle wisely keeps his writing to a minimum, letting the illustrations speak for themselves-- page after page. I know of no book that is more intriguing just to page through. Henry Kort (kort@ainet.com)

The beautiful 224 page, 8 1/2 x 11" softbound book contains more than 500 full color, sharp, large photos. '98 values. There are 70 topics ranging from angels, baseball, dolls, expositions to Uncle Sam, women, wringers and washing. There's plenty of background information on each topic. A useful glossary of terms is provided. A must for tradecard collectors. Fascinating to read and refer to.

This is a great book. It's a definitive reference on the somewhat obscure subject of Victorian Trade Cards, but for those of us who love them, it's a feast. It is crammed with illustrations, broken into categories, and contains history and collecting tips. The pricing information is somewhat out of date, due to the impact that online auctions have had on these collectables (some are more expensive, some less, as auctions make them more available.) If you're at all a fan of this genre, don't hesitate to buy this book!

Vastly illustrated and very informative. Although the majority of this book is pictures (very nice ones at that), there are some very interesting facts and historical information about the victorian card craze. Because there are in excess of 100,000 different cards in existance, don't expect to find every card in here or the current market price. It is just a matter of time before a more extensive guide is published, (I would still recommend because of the great illustrations!) The only problem I have with this book is the layout which can be annoying if you are trying to find info on one of your cards. You have to search through several sections of the book. (e.g. Jackson's chewing tobbaco card in the "Exploration and Travel" chapter instead of the "Tobbaco" chapter). More expensive cards are usually only discussed in the chapter rather than illustrated, which I find kind of strange(Maybe he didn't own any of those to get the photo?).

As a member of a Dollhouse and Miniatures Club, this book on the advertising of early dollhouses, I find this book a MUST BUY for all collectors and other people seeking info on dollhouses and the styles that were out there for the public to buy. Again, as a collector, it is essential to have a book like this to use as a "guide", especially when so many houses and furniture of these periods are unknown and this also gives a glimpse into how these products were advertised to entise the public, especially children to buy these products. This book is yet another fantastic book by Dian Zillner to further eductate us in the past and present Dollhouse and Furniture collectables.

I purchased this book for my Mom for Christmas and she was in heaven!

I didn't want to wait the 2-3 weeks to receive this, so I purchased it from one of the secondary sellers listed in the Amazon ad page and got a wonderful NEW book for under $20.00! Paging thru this fun nostalgic book is just like Christmas morning for any baby boomer who was a little girl waiting for Santa in the 1940's thru 1960's.....also has some 1970's dollhouses and furniture. What a wonderful find! You will love it!

This beautiful, completely revised, latest edition, 296 page volume has colorful, laminated hard covers. There are over 1,300 full color, sharp, large photos of very type of TV toy and memorabilia. If you were around in the 60's or 70's or enjoyed re-runs of some of these shows you'll really enjoy using and owning this book. Having the book is almost as good as owning the items! It includes shows from Beverly Hillbillies to Fantasy Island, to Happy Days, Laverne and Shirley, Partridge Family, Patty Duke, Welcome Back Kotter and Saturday morning shows. Estimated values are shown. Very, very nice book.

Tv Toys is the all time greatest book ever written for toy collectors. I haven't found anything that even begins to compare to this book. I wish that Mr Davis and Mr. Morgan would write more like it. Great job guys. Thanks

This is a GREAT book for collecting TV Toys!! The book covers most hit shows from the 60's to the 70's. Ever see a Samantha doll from Bewitched? Ever see a Bewitched coloring book or a Brady Bunch Fan Club Kit? Well if you buy this book you'll see nice color photos of LOTS of TV Memorbilla!! The book has a nice forward in it by Erin Murphy who played Tabatha on the 60's hit sitcom "Bewitched". The book even has price ranges for the memorbilla listed. If you love classic TV or TV toys this book is for you! So take a walk down memory lane and pick it up today!! Or for other information visit the author's website at TVTOYS.com

This product arrived promptly and in brand-new condition as ordered. It was very nice and I'm sure my aunt-in-law will love it for Christmas.

The Sparkling Story of Coca-Cola will delight all those who would like to know the origins of the world's favorite soft drink and see many delightful early examples of advertising and promotional materials. One of my favorite museums with a commercial focus is the Coca-Cola Museum in Atlanta. I was prepared to be disappointed with this book, assuming that it would have less material that I found at the museum. Instead, I found The Sparking Story of Coca-Cola to be much more detailed, easier to follow and with higher quality graphics than in the museum.

The people who will be disappointed in this book are those who want to follow Coca-Cola's progress in detail from 1935 on. The book is a little sketchy for the last 68 years, but wonderfully detailed before that.

The historical side of the book captures the development of carbonated soft drinks in drug stores from medicinal mineral waters and then connects how the formula for Coca-Cola emerged. Anyone who has wanted to understand about the cocaine and caffeine in the original formula will probably have their thirst for knowledge slaked. There also plenty of educated guesses about what the rest of the ingredients are now.

The book goes on to explain the transition into distributing the syrup around the country, bottling and supermarket distribution. I found all of these explanations to be thorough, without being dense, and interesting without trying to be cute.

The illustrations are what really made the book for me. In Coca-Cola's earliest days, the company was a pioneer in mass advertising. Although a fountain glass of Coca-Cola only cost five cents, that was a lot of money when the product first came out. With a sure instinct, the advertising portrayed attractive, healthy upper class young women with the product. These images appeared on trays, calendars and hand-outs. The quality of the reproductions is very fine. You can then see how these illustrations gravitated towards women celebrities and eventually towards ordinary looking young women. During times of trouble, boys were included.

I also enjoyed the discussions of how Coca-Cola handled the challenges of sugar shortages and the Depression while maintaining its quality image and integrity.
While many books about a product like Coca-Cola would ignore all competitors, this one has some material on the early soft drink makers like Hires for root beer and Schweppes. There's also some material on the challenge of Pepsi-Cola beginning in the 1930s. These references enriched the book for me.

Those who are looking for an explanation of the Roberto Goizueta era at Coca-Cola will find little information, except for a discussion of the introduction of the failed new Coke. Bottling development and international expansion similarly lack much information beyond the initiation of both activities.

So, as you can see, this is more than a coffee table book . . . and less than a complete history. It's just right for those who want to know more about one of their favorite beverages and enjoy the nostalgia of seeing interesting memorabilia from an earlier time.

After you finish this book, think about other symbols that you relate to that once had a slightly "fast" image. Is that same image involved now? Is the change good or bad from your perspective?

When you are in Atlanta, all those who enjoyed this book will probably also enjoy the museum there . . . especially tasting the flavors of Coca-Cola products from around the world.

I recieved this wonderful book as a Christmas gift. What an enjoyable read! Full of enjoyable tidbits that every Cokeaholic would love to know. From the history of Soda Fountain beginnings to the pop culture icon Coca-Cola has become. The Sparkling Story of Coca-Cola covers it all. A visual feast of historic photographs and illustrations accompany the well written text.